Why boring AI consultancies win.
Most AI consultancies sell narrative. Almost none ship software. Why the boring path — fixed bids, on-call, telemetry — is the actually scarce thing in 2026.
Most AI consultancies sell narrative. Almost none ship software. Why the boring path — fixed bids, on-call, telemetry — is the actually scarce thing in 2026.
The model was the easy part. The hard part: the receptionist's screen, the WiFi that dies at 3pm, and the doctor who's been billing on paper since 1997.
Public benchmarks lie. We share the harness we built for criminal defense workflows and what it caught that MMLU never would.
Years of paper case files, indexed in a weekend. What the paralegal flagged on day three. The feature we cut after seeing what they actually used.
If the model can't get you to MVP, you don't have a product. If the model is the only thing standing between you and competition, you don't have a moat. Both are common; both are fixable.
Slideware is cheap. Logins are not. The clients I want are the ones who'll click around for ten minutes before the kickoff call.
What survived from one industry to the next. What didn't. The four primitives I copy verbatim and the three I rebuild every time.
How on-call works when you're the whole team. The runbook that runs the runbook. Where AI agents take the page and where they should not.
Four times a year — the essays, the field notes, the post-mortems, and one thing we shipped that we’re still arguing about internally. Read in seven minutes, archived forever.